Work History and Achievements

• Online Manager for Vacation Rentals Italia (2016-2024), digital management of over 120 properties on OTA platforms (Airbnb, Booking.com, Vrbo)
• 65% increase in direct bookings through targeted digital marketing and SEO strategies
• Optimization of online performance with an average increase in occupancy rate from 55% to 85%
• Implementation of dynamic revenue management systems that increased revenue by 40%
• 50% reduction in guest response times through automation and intelligent chatbots
• Management of Google Ads and Meta Ads campaigns with an average ROI of 320%

Personal Profile

A digital professional with 8 years of experience in the online management of vacation properties. Specialized in maximizing visibility on OTA platforms, optimizing dynamic pricing strategies and creating attractive content to increase conversions. Roberto combines technical skills, analytics and creativity to turn every property into a successful online product. Passionate about data analysis and digital innovation, he constantly monitors market trends to anticipate guests’ needs.

Activities

• Complete management of listings on all the main OTA platforms (Airbnb, Booking.com, Vrbo, Expedia)
• SEO optimization of listings, professional photography and persuasive descriptions
• Implementation of revenue management and dynamic pricing strategies based on market data
• Management of online communications with guests (pre-arrival, during the stay, post-departure)
• Monitoring and responding to reviews to maintain high ratings
• Performance analysis through dashboards and KPIs (occupancy rate, ADR, RevPAR)
• Coordination with photographers and content creators for high-quality promotional materials
• Management of online advertising campaigns (Google Ads, Meta Ads, Instagram)
• Process automation through channel managers and automatic messaging systems
• Continuous A/B testing to optimize conversion rates and bookings